CMO Revenue Dashboard

An interactive, first-party analytics engine displaying blended CAC, customer LTV, unit economics, and pipeline attribution without platform inflation.
App Type
Interactive Dashboard
Audience
CMOs, VCs & Founders
Tech Stack
HTML, CSS, JS & Chart.js
Version
Live – V1.0

Overview & Key Features

Why First-Party Data Beats Platform-Reported Metrics

Most growth-stage SaaS companies rely on platform-reported attribution (e.g., Google Ads and LinkedIn Campaign Manager dashboards). This results in double or triple-counted conversions, artificially inflating marketing ROI and leading to misallocated budgets.

This dashboard represents a first-party reporting framework that ties cookie records and UTM parameters directly to closed-won deals in your CRM. Using the Model Context Protocol (MCP), the dashboard securely connects directly to internal data sources and systems of record to aggregate raw events. By basing metrics on verified CRM milestones and first-party customer records, you get an uninflated view of acquisition efficiency.

Key Metrics Tracked

  • Blended Customer Acquisition Cost (CAC): Total sales and marketing expenditures divided by new customer accounts closed during the same period.
  • Customer Lifetime Value (LTV): Computed using gross margin (audited at a flat 82% index for SaaS delivery overhead) rather than raw revenue, divided by monthly churn.
  • LTV:CAC Ratio: The ultimate metric of business viability. Any value below 3.0x suggests paid growth is not venture-scalable.
  • CAC Payback Period: The number of months required for a customer to pay back their acquisition cost, based on monthly ARPU and gross margin.
  • Cohort Retention Heatmap: Visualizes monthly retention decay from Month 0 to Month 5 to evaluate product stickiness.

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*Full build instructions here: [CMO Dashboard: Claude Code & First-Party Data]

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