Responsibilities
Case Study
Coming Soon
Owned relationships with Google marketing leads and partnered with them to conceptualize and deliver B2B & B2C email and digital marketing campaigns based on individual product line needs. Partners included Search, YouTube, reCAPTCHA, Niantic, Google Translate, Google Express, and more.
• Responsible for conceptualizing and delivering B2B & B2C email and digital marketing campaigns.
• Managed email production and QA teams.
• Used data-focused analysis of customer base such as A/B and multivariate testing to increase customer engagement. Work done in SQL and R.
• Increased the client satisfaction scores of Continuum at Google over 70% during tenure.
