Ava Protocol
Repositioned Ava Protocol as a Leader in Blockchain Automation & AI-Powered Growth
- Orchestrated a full-scale rebranding, redefined the company’s identity, vision, and voice, and launched a high-converting website tailored to crypto-native and enterprise audiences.
- Drove category creation and differentiation in a crowded Web3 landscape, resulting in top-tier developer, investor, and partner interest.
Engineered Rapid Go-To-Market Execution & Ecosystem Growth
- Launched Ava Protocol’s B2B mainnet, achieving 100% onboarding capacity in the first month by cultivating strategic alliances with top Ethereum chains and onboarding key operators and validators.
- Drove total value locked (TVL) to $4B+ through business development and ecosystem partnerships.
Ignited Developer & Community Flywheel via Data-Driven Growth Marketing
- Launched developer enablement programs (tooling, docs, channel strategy), securing multiple grant partnerships (including Soneium incubator selection).
- Scaled the user base to 12,000+ unique builders, and delivered 10% MoM growth across social, Discord, and Telegram—doubling the X (Twitter) audience to 100k+.
Quadrupled Content & Earned Media Impact
- Built a robust content pipeline, leveraging AI for market insights and campaign personalization—4x’d content output and readership, driving website traffic from 100 to 1,000+ unique daily visitors.
- Maintained a steady drumbeat of press releases, earned media, and thought leadership, expanding brand reach and credibility across the global AI/Web3 community
Ignited Developer & Community Flywheel via Data-Driven Growth Marketing
- Designed and executed a global events calendar (IRL/virtual, hackathons, AMAs), growing average event attendance 3x+.
- Formed 35+ strategic partnerships, including collaborations with EigenLayer and Polkadot, solidifying Ava Protocol’s ecosystem leadership.
Ava Protocol needed to rebrand and reposition itself from a little-known Polkadot automation project into a leading Ethereum-friendly protocol. In addition, we needed to launch our protocol within a 6 month timeline while competing against established players like Chainlink and Superfluid. We needed to stand out in the crowded blockchain automation space while navigating a complete identity rebuild. Not a simple task!
I spearheaded a complete brand overhaul—from the name and logo to the core vision, messaging, and website—and launched a multi-channel marketing blitz focused on developer enablement, strategic partnerships, and community engagement. My research indicated a lack of developer enablement marketing to companies building on Ethereum Layer 2s such as EigenLayer and Soneum. I introduced a focused effort position Ava Protocol as the go-to on-chain automation provider for projects on emerging layer-2 chains. If a developer was on Ethereum or Soneum, I wanted to be a keystone in their dApp development narrative. By aggressively leveraging earned media placements on crypto news platforms, SEM targeting partner chains, paid search, live events partnerships, and community engagement programs, developer grants, and even strategic use of hosted documentation, I strategically positioned Ava Protocol as close ecosystem partners to Ethereum and Soneum to align with their pre-existing branding and communities.
Our efforts led to a partnership with Soneum, where Ava became the sole automation provider for their incubator program, a surge to 12,000+ unique wallets, 35+ ecosystem dApp partners, doubled our community size, and saw a 5x increase in traffic and share of voice. Within a month, we had onboarded many of the top operators on EigenLayer, managing over $4 billion in total value locked (TVL). Additionally, we also successfully launched our new subscription model, onboarding multiple Defi and RWA-focused projects. The efforts solidified Ava Protocol as an industry automation leader.
